随着空气质量引发关注，空气净化器市场也日益火爆。北京市工商局日前通报称，当前净化器认证资质混乱，存在虚标数据、夸大宣传等现象。专家表示，消费者在挑选净化器时，不要盲目追求高价格、洋品牌。 As air quality leads to attention, the market for air purifiers is booming. The Beijing municipal bureau of industry and commerce recently reported that the current system of purifier authentication is chaotic, and there are false figures and exaggerated claims. Experts say consumers should not blindly pursue high prices and foreign brands when choosing a purifier. 空气污染严重，人们对生活品质的要求越来越高，催热了空气净化器市场。然而，一些缺乏商业道德和社会责任的企业商家，利用消费者专业知识缺乏等特点，大肆进行虚假宣传，损害消费者的利益，理应严加整治。 Air pollution is serious, and people's demand for quality of life is getting higher and higher, and the market for air purifiers is heating up. However, some lack of business ethics and social responsibility of the enterprise business, using the characteristics of consumers lack of professional knowledge, of false advertising, damage the interests of the consumers, they ought to be tighter regulation. 空气净化器市场火爆，反映了百姓的需求。作为消费者，在选购各种空气净化产品的时候，不妨多留个心眼，多点主见，不能听信商家的一面之词。针对目前空气净化器市场出现的种种乱象，监管部门也应及时发力。 The market for air purifiers is booming, reflecting demand. As a consumer, when buying all kinds of air purifying product, might as well leave an eye, more advocate see, cannot listen to the word of the businessman. Regulators should also be prompt in response to the turmoil in the current market for air purifiers. 空 气净化器出现在百姓生活中还是近几年的事情，相关行业产品缺乏国家强制性标准。厂家在检测时也往往仅是参照家用电器的一些标准，导致检测结果五花八门。因 此，要从根本上解决问题，维护消费者的利益，除了需要市场监管部门以专项行动和日常执法来规范商家经营行为，禁止产品虚假宣传之外，国家有关部门也应该尽 快出台国家强制标准，别让空气净化产品总是处于无标准可依的状态。 Air purifiers appear in people's lives, and in recent years, there is a lack of national standards for relevant industries. Manufacturers also tend to check out the standards of household appliances, leading to a variety of tests. Because of this, to fundamentally solve the problem, safeguard the interests of the consumers, in addition to the need to market regulators to special operation and daily law enforcement to regulate business management behavior, ban products false propaganda, the relevant state departments should quickly issued a country compulsive standard, don't let the air to purify a product is always in a state of top can depend on.