空气净化器持续火热，引领行业发展方向

Air purifier continues hot, leading the industry development direction

近几年来，健康、环保的消费理念为空气净化器行业开辟了新市场。尤其在进入2016年后，空气净化器界更是刮起一阵强劲的定制风，许多品牌都开始向空气净化器转型，从单品空气净化器供应商向整体、系统解决方案提供商转变，为消费者提供“设计+产品+服务”一站式的解决方案。

In recent years, the concept of health and environmental protection has opened up new markets for the air purifier industry. Especially after entering 2016, the air purifier industry is a strong wind blowing custom, many brands have begun the transition to the air purifier, the solution provider transformation from single product supplier to the overall system, air purifier, solution "design + product + service" "one-stop" for consumers.

再者，对于经销商而言，空气净化器将多种需求的消费者聚集在同一专卖店，受众面变广，大大提高了客单量。而且空气净化器将安装与售后服务一体化，方便消费者的同时，其实也减少了经销商的运营负担。此外，空气净化器整体下单、交货，大大缩短工期，实现效率的突破，提高了经销商的运营效率。

Moreover, for dealers, the air purifier will be a variety of consumer demand gathered in the same store, the audience has become wider, greatly improving the quantity of customers. Moreover, the air purifier will be installed and after-sales service integration, to facilitate consumers at the same time, in fact, also reduces the dealer's operating burden. In addition, the air purifier overall orders, delivery, greatly shorten the time limit for the project, to achieve a breakthrough in efficiency, improve the dealer's operational efficiency.

中产阶级崛起，为高端市场带来商机

The rise of the middle class brings business opportunities to the high-end market

有相关报告预测，到2022年76%的中国城市家庭将达到中产阶级的收入水平，而这一比例在2000年仅为4%。报告分析，快速崛起的中产阶级将为中国经济增长注入持续动力。

Related reports predict that by 2022, 76% of China's urban households will reach middle income levels, compared with just 4% in 2000. Report analysis, the rapid rise of the middle class will continue to inject momentum into China's economic growth.

中产阶级崛起，高端消费有增无减，豪宅成交量也随之大幅上涨，更多消费者把目光投向高端空气净化器市场。根据环保协会调查数据显示，2016年全国高端空气净化器的销量较上一年增长高达4倍，为部分高端空气净化器企业带来无限商机。

The rise of the middle class, high-end consumption has increased, the volume of luxury houses also rose sharply, more consumers are eyeing the high-end air purifier market. According to Environmental Protection Association survey data show that in 2016 the country's high-end air purifier sales rose 4 times over the previous year, some high-end air purifier enterprises bring unlimited business opportunities.

但是对于中产阶级而言，他们在选择空气净化器产品时并不十分重视价格，而是会将品质放在第一位，对产品质量和设计有较高要求。因为他们看来，高质、高颜值的空气净化器产品更能提升家装品位，是个人品味的表现。

But for the middle class, when they choose air purifier products, they do not pay much attention to the price, but they will put quality first, and have higher requirements for product quality and design. Because they look, high quality, high Yan air purifier products can enhance home improvement grade, is a personal taste of performance.